Sales and Marketing

You may have heard it already, but the process of successfully selling products in China shares few similarities with that of Western countries.  History has shown that the formula for success is not a constant one either.  We work with select manufacturers to overcome the barriers typically seen when Western companies attempt to sell direct into China. 

Our company structure is indicative of the markets and channels we sell products into. Three years ago, for instance, an aviation sales department was formed to meet the need for a dedicated sales team to manage relationships, tenders, trade shows, and after-sales service within the this market.  This is one example, of many, that demonstrate our understanding of what it takes to successfully represent our manufacturers in China.  We keep one eye on market demands and customer expectations and the other on the needs of our manufacturers.  

Marketing

Our marketing efforts are consistently adapting but there are a number of areas where we have allocated dedicated resources.  They are as follows.

• Trade shows
• Technical seminars and road shows
• Industry meetings
• Industry publication advertising
• Technical publications
• Marketing materials Chinese language translation
• Chinese websites
• Monitoring and bidding on government tenders